Cookie Policy

Like other websites, we use cookies to store and then retrieve data from your computer, tablet or mobile when you next visit our site. This could also include, for example, HTML5 local storage, Local Shared Objects and fingerprinting techniques. Below we call all these similar technologies ‘cookies’.

We store our own and allow for our trusted partners to store their tracker cookies.

Stena Line uses a so-called ‘Explicit Cookie Consent Model'. This means that no cookies will be set until you have answered the question of whether you allow us to set cookies.

By giving your consent, you consent to the processing of personal data stored in these cookies. The personal data is processed based on a balance between your individual interests and our legitimate interests. Our legitimate interest in processing your personal data lie in providing you with a good user experience whilst our commercial interest lies in obtaining information about visitors to our site.

Your answer to the question of consent is saved in a cookie that is renewed every 12 months. We will then ask for your consent again when you visit our website using the same computer and browser.

We use cookies to obtain information about what pages you visit and in what order. This information is sometimes combined with information from our partners. That way, we can group users who seem to have a similar interest in the trips we offer.

This allows for our partners to display ads that we believe may be of interest or relevance to you when visiting other sites or social media.

We use an advanced ePrivacy solution that demonstrates our respect for the privacy of our users and meets the requirements of the EU Cookie Directive and GDPR.

To set your cookie preferences for Stena Line’s websites, open the dialog box by clicking on the link/button found at the bottom of most web pages. This gives you the advanced option of setting cookies for our website in addition to what can be achieved using your browser’s settings option.

For more information about cookies, go to www.allaboutcookies.org.

Below follows a description of the distinct types of cookies we use including examples of our most important service partners.

STRICTLY NECESSARY COOKIES

Certain types of cookies are necessary for our website to function properly. These types of cookies do not store personally identifiable information. They are referred to as 'session cookies' and are deleted when you close your browser.

These cookies cannot be turned off with our ePrivacy tool. If you turn off the session cookies in your browser, it may affect the functioning of our online booking system.

ANALYTICAL COOKIES AND OTHER SPECIAL FUNCTIONS

Analytical cookies allow us to keep track of how often you have visited our site, what pages you have viewed and your browsing path to our site. This gives us a picture of what pages are the most and least visited and how our visitors use our site.

Analytical cookies do not store any personal information about you as a person. If you do not allow these cookies, we will not know how many people have visited our site or how it is being used.

We use a site recording tool from Mouseflow. This helps us understand how the site users navigate the site. No personal data is recorded.

Our service partners who set analytical cookies are Adobe and Mouseflow.

PERSONALISATION AND ADVERTISING COOKIES

These cookies are set by trusted partners for the purpose of advertising. The cookies are used to create interest profiles based on the content of the pages that you and others visit. This also allows for additional ads to be shown on other sites that you may be visiting.

If you do not allow these cookies, you are likely to be shown ads of less relevance to you.

Our partners provide us with the tools required to manage and measure the impact of our digital ads based on these cookies.

Our service partners who set these types of cookies are Tradedoubler, Doubleclick, Awin, Adobe, Readpeak, Teads, Taboola, Meta, X, Tiktok and Bing.

We advertise on social media such as Facebook, X and Tiktok. If you have an account with any of these, you will likely be shown ads based on your visits and purchases with us.

The data collected by our service-partners when you visit our site may later be used to display Stena Line ads on other web sites or influence your search results.

No clear-text personal data will be sent to these companies.

LIST OF COOKIES

Below is a list of cookies that may be set on your computer when visiting our website. The list is renewed on a monthly basis.

Exactly what cookies are set depends on what cookies you have enabled or disabled in your browser settings.